The Man Behind Controversial Political Ads

Published: May 18, 2012

The Man Behind Controversial Political Ads, Fred Davis creates bizarre spots, but some say needs “round-the-clock adult supervision.” Veteran Republican political consultant Fred Davis is considering an ad campaign that criticizes President Barack Obama’s ties to his former controversial pastor, the Rev. Jeremiah Wright, The New York Times reported Thursday. Davis is a flashy Los Angeles-based strategist who is known as “Hollywood Fred” among his friends and colleagues and has been credited with coming up with some of the most creative and downright bizarre political ads in recent campaigns.

From filming an actor crawling through a field of sheep on all fours dressed as a “wolf in sheep’s clothing” with burning red eyes to creating a digital blimp-sized head of Sen. Barbara Boxer that explodes out of the Capitol building and sweeps across the nation, Davis’ experimental political films stand out from traditional 30-second spots that dominate the market in an election cycle. Davis was responsible for John McCain’s “Celebrity” ad during the 2008 presidential race, one of the most talked-about commercials of the cycle.

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