Target swim ads inspire: Target Real Swimsuit Models
Published: June 12, 2015
Target swim ads inspire: Target Real Swimsuit Models, Target is taking steps to put forth a more inclusive representation of women’s bodies in its upcoming ads, most recently with a new swimwear campaign that uses “real” women—who offer an array of body shapes and sizes—modeling bikinis and one-pieces from the brand’s latest swimwear collection. Aptly named “Target Loves Every Body,” the new initiative comes in the wake of backlash regarding the retailer’s, er, selective inclusion of plus-size clothing in recent designer collaborations.
But this is, we must say, an undeniable move in the right direction: The brand making a concerted effort in recent months to address issues regarding its plus-size offerings, even designing a new collection with the input of three plus-size bloggers, two of whom have spoken out about the retailer’s limited sizing options for certain collections in the past.
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