‘Star Wars’ breaks record: Star Wars The Force Awakens Tickets
Published: October 21, 2015
‘Star Wars’ breaks record: Star Wars The Force Awakens Tickets, The seventh movie in the sci-fi saga — and first since Walt Disney Co. acquired Lucasfilm — launched a new trailer Monday night at the same time advance tickets went on sale.
Fandango, the market leader in online ticket sales, reported that it has already sold eight times as many tickets as it did for the previous record holder for first day ticket sales, “The Hunger Games.” Demand on Fandango was so high Monday night that the site had technical problems, as did others digital ticketing services.
“This is an extraordinary time for the industry, which experienced unprecedented ticketing demand last night,” a Fandango spokesman said in a statement.
AMC, the nation’s second largest theater chain and the biggest that sells tickets directly on its own website, beat its previous single-day ticket sales record by a factor of 10 and has sold out more than 1,000 shows, a spokesman said.
Movietickets.com reported that the new “Star Wars” posted the biggest first-day sales ever on its site, four times as high as for “Star Wars Episode III: Revenge of the Sith” 10 years ago.
Large-format and digital screens company Imax said “The Force Awakens” has already generated $6.5 million of advance sales in the U.S. and Canada. Its previous record for a single day of sales — shared by “The Dark Knight Rises,” “The Hunger Games: Catching Fire” and “Avengers” — was $1 million.
Tickets to the earliest screenings, many of which quickly sold out, are white hot on eBay, where one seller is asking $10,000 for a pair.
On the Star Wars YouTube channel, the new trailer has generated nearly 13 million views in just its first 15 hours. On Facebook, it has been watched 8.4 million times and liked by more than 207,000 people, including Mark Zuckerberg.
On Twitter, the new “Star Wars” trailer has already racked up the highest number of engagements — retweets, favorites, etc. — of any trailer so far this year, according to analytics firm ListenFirst Media. Which trailer did it beat for the top spot? The last “Star Wars” trailer, released in April.
“Star Wars: The Force Awakens” launches in theaters the evening of Dec. 17.
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