Presidents Day Sales 2012

Published: February 20, 2012

Presidents Day Sales 2012, Although many Americans are still recovering from the busy holiday shopping season that included record Black Friday sales, Presidents Day discounts are expected to be even deeper.

Shop It To Me, a personalized online sales shopper, found that Presidents Day sales averaged 46.7 percent off apparel, shoes and accessories, outpacing those of Black Friday (the day after Thanksgiving), which averaged up to 42.1 percent off, and Cyber Monday (three days later), which saw discounts of 41.1 percent.

Presidents Day ranks second just behind Labor Day as the best holiday to grab the steepest online apparel sales, said the San Francisco based company. Like Black Friday, retailers are launching Presidents Day online sales Friday before the actual holiday, said Tamra Feldman, Shop It To Me’s vice president of marketing.

“So people with downtime will find great sales online,” she said, adding that shoppers might want to act quickly. “I do think the best items won’t last long or many sizes will be gone.”

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