No longer artificial: Kellogg Artificial Ingredients

Published: August 5, 2015

No longer artificial: Kellogg Artificial Ingredients, Kellogg Co.’s Corn Flakes and Rice Krispies are set to turn all-natural soon. The 109-year old company, whose cereals have been a popular breakfast choice for decades, said on Tuesday it was aiming to stop using artificial colors and flavors in its cereal and snack brands by the end of 2018.

The world’s biggest breakfast cereal maker is the latest in a string of U.S. food companies to bow to growing pressure to remove synthetic ingredients from products due to health concerns.

The company said 75 percent of its cereals in North America already were being made without artificial colors and more than half without artificial flavors.

General Mills Inc., the maker of Cheerios cereals, said in June it plans to have 90 percent of its cereals free of artificial flavors and colors by 2016, up from about 60 percent currently.

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