Dark Shadows At Box Office
Published: May 13, 2012
Dark Shadows At Box Office, “The Avengers” sucked the life out of “Dark Shadows” at the box office this weekend, as the superhero blockbuster dominated ticket sales and left the vampire comedy looking pallid.
After its $207.4-million debut broke the record for the biggest opening ever – not adjusting for inflation – “The Avengers” had another phenomenal weekend in theaters. In its second weekend of domestic release, the film featuring Marvel comic book characters such as the Hulk, Iron Man and Thor raked in an additional $103.2 million, according to an estimate from distributor Walt Disney Pictures. That means the movie made more on its second weekend than any other film in history, a record previously held by the three-day $75.6 million made by “Avatar.”
But “The Avengers” passed an even bigger milestone this weekend: It crossed the $1-billion mark at the global box office. Playing in 54 foreign countries this weekend, the movie grossed $95.4 million, raising its international total to $628.9 million. Combined with the film’s $373.2-million domestic tally, the movie surpassed $1 billion after just 19 days in worldwide release.
With so many moviegoers still rushing out to see the likes of Robert Downey Jr. and Scarlett Johansson trying to save the world, fellow A-lister Johnny Depp didn’t get much love at the multiplex. The actor’s “Dark Shadows,” directed by Tim Burton, collected a disappointing $28.8 million upon its debut. Heading into the weekend, even distributor Warner Bros. thought the film would open with at least $35 million.
The majority of those who saw the film this weekend – 55% – were over the age of 35, indicating that the movie appealed mostly to those familiar with the 1960s ABC soap opera upon which it was based. The film attracted a slightly more female crowd, as 57% of the audience was female. But moviegoers didn’t respond very positively to the picture about an 18th-century vampire transported to 1972, assigning it an average grade of B-, according to market research firm CinemaScore. (Los Angeles Times)
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