$5,178 Super Bowl Ticket Price: Super Costly Ticket

Published: January 26, 2016

$5,178 Super Bowl Ticket Price: Super Costly Ticket, After Peyton Manning and the Denver Broncos celebrated an upset over Tom Brady and the New England Patriots, and the Carolina Panthers clinched their spot in the league championship for the first time in 11 years, spirits may have deflated after fans found out just how much it would cost to see the matchup live.

For Super Bowl fans looking to travel to the Bay Area from Denver or Charlotte, N.C. on Saturday, stay in an average Airbnb listing for two nights, attend the game and depart Monday, the cost would exceed $7,300.

The average ticket resale price for a single ticket to Super Bowl 50-hosted by the San Francisco 49ers’ Levi’s Stadium in Santa Clara, Calif., on Feb. 7-was $5,335 on Sunday night, according to ticket search engine SeatGeek. That price went down slightly on Monday to $5,178, but still topped last year’s average of $4,271 and is the highest average resale price recorded since the site began tracking data in 2011.

Most Super Bowl tickets are only available via resale. The NFL distributes a portion of the tickets to the host city and the two competing teams that are available to season ticket holders via lottery. Another portion of the tickets are given out to event sponsors, athletes and ticket brokers, with most ending up on the secondary market. “For the regular fan trying to get to the Super Bowl, getting a ticket at face value is almost impossible,” says StubHub spokesman Cameron Papp. The face value of a ticket to Super Bowl 49 was $2,500, according to the NFL.

Thus far, local demand and Silicon Valley money has been blamed for the record prices. “The San Francisco Bay Area is so incredibly wealthy now, a lot of people with money are interested in going,” says Chris Leyden, a content analyst at SeatGeek.

Nearly one-third of ticket demand came from California before the championship teams had been determined, according to StubHub. That portion could remain high over the next two weeks due to the number of regional transplants in the Bay Area, Papp says.

Despite a relatively smaller fan base compared with franchises like the Patriots or Seattle Seahawks, Leyden says the second highest demand has come from North Carolina since the Panthers beat the Arizona Cardinals in the NFC Championship Game Sunday night. The team has yet to win a Super Bowl and, Leyden says, its 15-1 record this season has fans thinking that “they’re not just buying a ticket for the Super Bowl, they’re buying a ticket to see the Panthers win the Super Bowl.”


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